• Discovery is an alternative to search
• Discovery is finding things on the Internet that you couldn't find on your own
• Discovery is about consumers experiencing something magical and entertaining with every click
• Discovery is a more natural way to put great products and content in front of customers

Aggregate Knowledge pioneered the Discovery category in 2005. Our founders recognized there was a huge missing link in the way people searched and found information on the web. As founders of one of the first social networking sites, Tribe.net, they learned the reality of how people really found and shared information online. They took this knowledge and built something never seen before; a discovery platform that helps people find the things they love without having to search.

We understand that consumers have the answers to what is truly interesting and relevant on the web. We know the importance of observing user behavior anonymously and in aggregate. By looking at the sum of the parts, we can see connections between billions of pieces of content, products, photos, blogs, videos, advertising and user-generated content on the web. These connections are where the magic of discovery lies.

We have learned that once you engage a consumer, they will keep clicking for more great content and they will keep buying more great products. We have learned how to attract consumer interest by helping them understand what millions of others have done on the Internet.

Discovery is everywhere. It is on websites. In widgets. In advertising and promotions. Discovery is on the store floor. In cell phones. It's in the air around us. We are delivering discovery everywhere with the Aggregate Knowledge Discovery platform.

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