Overview

Last updated February 26, 2008

Aggregate Knowledge Inc. (“Aggregate Knowledge”) is committed to protecting your privacy. We are the leader in the new category of online Discovery. Our mission is to fundamentally change the way people discover information, buy products, and find the things they want on the Internet.

Aggregate Knowledge Inc. is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent, non-profit organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the website, www.aggregateknowledge.com. Because this website wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact the Aggregate Knowledge representative at privacy@aggregateknowledge.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php TRUSTe will then serve as a liaison with us to resolve your concerns.

Please read the important information below about the Aggregate Knowledge privacy policy in dealing with information collected on the certified website, www.aggregateknowledge.com, or on behalf of our clients. Aggregate Knowledge respects and is committed to protecting your privacy. This Privacy Policy applies to data collected by Aggregate Knowledge on this website (www.aggregateknowledge.com) and through the deployment of the Aggregate Knowledge Discovery™ Services (“service” or “discovery service”.) This Privacy Policy does not apply to those sites, services, and products that do not display or link to this statement or that have their own privacy statements.

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What information is on your website?

The Aggregate Knowledge website provides users with information about Aggregate Knowledge, including our products, services, job opportunities, press releases, and contact information for any inquiries related to those topics.

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Do you collect any personally identifiable information?

No personally identifiable information is collected using our services. Personally identifiable information is information that can be used to contact or identify a natural person. Examples of personally identifiable information include, but are not limited to: name, email address, postal address, telephone number, social security number, and credit card number.

On this website, for your convenience, you may voluntarily fill out various forms to request more information from Aggregate Knowledge. These forms can be used to collect personally identifiable information such as: name, title, company, addresses, email address, and telephone numbers. All personally identifiable information is voluntarily supplied.

Aggregate Knowledge does not share, sell, rent or trade personally identifiable information with third parties for their promotional purposes.

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How do you use this personally identifiable information?

No personally identifiable information is collected using our services. Personally identifiable information is only collected on this website. The use of personally identifiable information is solely to respond to your request for more information and to help in our sales, marketing and customer service efforts. Based upon the personally identifiable information you provide to us, we will communicate with you in accordance with your wishes if at all. Aggregate Knowledge will keep this information to be used for periodic notifications based on your requirements. If necessary, Aggregate Knowledge will also disclose this personally identifiable information if compelled to do so in response to subpoenas, court orders, or any legal or governmental process. Aggregate Knowledge does not share, sell, rent or trade personally identifiable information with third parties for their promotional purposes.

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What types of information do you use to drive your services?

By collecting anonymous data such as IP address, user view behavior, user buy behavior, click-thru behavior, and simple keyword tags, we can weigh and correlate the information in aggregate and deliver relevant content, product, or information recommendations. Our approach of aggregating billions of anonymous data points enables us to power discovery from some of the world's most heavily trafficked websites while protecting the privacy of the tens of millions of people interacting with our discovery offerings.

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How do you gather information for your services?

We work with each of our customers to carefully select the anonymous data points that will allow us to deliver relevant product and content recommendations. We gather this information by using a combination of tags and cookies.

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Can I opt-out of receiving the website-specific mailing lists, services and/or the collection of my information?

After opting-in to website-specific mailings (that is to say, after you have provided personally identifiable information through the website), you may choose to opt-out from any lists or services you are currently receiving. To remove yourself from lists and services that relate specifically to our website, please send your opt-out request to privacy@aggregateknowledge.com.

If you do not want your anonymous information to be used to provide our discovery services, you can block the cookie named api.aggregateknowledge.com in your web browser, or click on http://api.aggregateknowledge.com/optout. This will automatically place a cookie on your computer to block our discovery services.

To opt-in later to provide our discovery services your anonymous information, delete the Aggregate Knowledge Discovery Window cookie in the browser and then return to a website with a Discovery Window on it. You will automatically be re-assigned a new cookie.

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How can I review and delete my personally identifiable information voluntarily provided to you on the website?

Please send an email to privacy@aggregateknowledge.com if you wish to access your personally identifiable information provided to our website. Aggregate Knowledge will provide you with access to your personally identifiable information so that you can review and/or request the deletion of any or all of your personally identifiable information in accordance with applicable laws and regulations.

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Does the Aggregate Knowledge website or service use cookies?

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. The cookie is created with no personally identifiable information. We use cookies for statistical purposes in order to count unique visitors, etc. and to gather non-personally identifiable information for our service to deliver relevant product and content recommendations.

In connection with the discovery services, Aggregate Knowledge may use its own cookie or use our customers’ cookies. We use cookies for statistical purposes and to understand the browsing patterns and history of these visitors. Through the use of cookies, we can determine whether or not a visitor has been to one of our customers’ websites before (e.g., a first-time or returning visitor), as well as total request counts of how many requests the user has made to the Aggregate Knowledge Discovery Service. We also store view history information in an internal history cookie that is used only as an optimized history lookup mechanism. This historical information duplicates information held inside the Aggregate Knowledge Discovery Service, and is used for internal purchase and recent view information optimization results.

We use both session ID cookies and persistent cookies. A session ID cookie is used to determine the length of a visitor session. This cookie expires when a visitor closes their browser. A persistent cookie lets us know if a user has ever been to our website or one of your customers’ websites. A persistent cookie remains on a visitor’s hard drive for a predetermined period of time. Most browsers offer robust options in relation to managing cookies. The default settings in all major browsers accept cookies. However, by altering browser settings, users can automatically block cookies from specific websites, from all websites, from websites without a privacy policy, or from all third parties. We advise users to consult the help information for their browser for detailed information on managing and disabling cookies.

If a user chooses to disable cookies, they may still be able to use our site or our customers’ sites, but some areas of our site or our customers’ sites may be limited. For example, we might not be able to deliver relevant content and product recommendations on our customers’ site to a specific visitor that has disabled cookies on their browser. In addition, the web page may not display as the way our customers intend.

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Does the Aggregate Knowledge website or service use standard log files?

As is common with most websites, we automatically gather certain information and store it in log files. However, none of this information identifies individual users using personally identifiable information. Information in our log files includes Internet Protocol (IP) addresses, browser type, referring URL, operating system, date/time stamp, and bytes transferred. We use this information, which does not identify individual users, to analyze trends, to administer the our site, to track and understand how people use our site or our customers’ sites, and to gather demographic information about our user base as a whole.

For this website, we use a third-party tracking service called StatCounter that uses cookie log files to track non-personally identifiable information about visitors to our site in the aggregate. To view the privacy policy of StatCounter, click here.

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Does the Aggregate Knowledge website or service use web beacons?

To deploy our discovery service, we use a software technology called JavaScript tags (a.k.a., web beacons). No personally identifiable information about you is gathered by JavaScript tags. Information recorded through these JavaScript tags is used to report anonymous individual and/or aggregate usage information to our customers. Aggregate Knowledge uses JavaScript tags in the following ways: to count users who have visited a particular page; to capture metadata about the content of a particular page; and to access tracking cookies as described above.

On our site, a software technology called clear gifs (a.k.a., web beacons/web bugs) may be deployed by our third party statistical analysis partner. Clear gifs may help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to report anonymous individual or aggregate information. In addition, we may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. These emails have opt-out options.

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Does the Aggregate Knowledge website or service provide links to third-party sites?

Aggregate Knowledge may provide links to other sites that are not owned or controlled by Aggregate Knowledge. Please be aware that Aggregate Knowledge is not responsible for the privacy practices of such other sites. We encourage you to read the privacy statements of each and every website that collects information.

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Group aggregate data

Aggregate Knowledge reserves the right to provide aggregate or group data about end users that have used the Aggregate Knowledge service and visitors of our website or service for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of end users as a group, without disclosing personally identifiable information.

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How are changes made to the privacy policy?

Aggregate Knowledge reserves the right to change this privacy policy at any time. We encourage you to review our privacy policy whenever you use this website to make sure you understand how your information will be used. Upon any change in our privacy policy, Aggregate Knowledge will post those changes to this privacy statement and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here or by email.

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Security

Aggregate Knowledge adheres to industry-standard measures to protect the personally identifiable information collected and received. A combination of network and host security services are used to protect data related to the discovery service and website.

For this website, we use a third-party service to collect and store the personally identifiable information. The third-party service adheres to industry standard measures to protect personally identifiable information. For more information specifically related to the third-party service, please contact us at privacy@aggregateknowledge.com.

Although the discovery service does not gather personally identifiable data, our datacenters are protected by active and passive security measures. A combination of firewalls, iptables and real-time tracking measures are used to detect unauthorized access.

We endeavor to safeguard and protect all information we collect; however, be advised that, although we take reasonable technological precautions to protect the data we collect, no data transmission over the Internet can be guaranteed to be 100% secure.

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Complaints and outside resources

Please email questions or requests for more information about Aggregate Knowledge's privacy policies to privacy@aggregateknowledge.com. In addition, we can be contacted at:

Aggregate Knowledge
Attn: Privacy
1510 Fashion Island Blvd.
San Mateo, CA 94404
650 293-2946
privacy@aggregateknowledge.com

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website & service

TRUSTe